I design brands that behave like products: identity, interfaces, motion, 3D, research and emerging technology, brought together as one system. Known is my studio.
Before Known I spent 10+ years designing inside beauty, retail, education and AI companies, from email and motion to UX research and design systems.
Off the clock I build games and hackathon projects: a block puzzle made of cats I drew, and a browser concept for the web, Web3 and AI agents.
BrandsEstée LauderCliniqueNeutrogenaKenvueBath & Body WorksL'Oréal USASalonCentricConversantAdParlorIt's a 10 HaircareAscent ProteinDr Brew KombuchaFoodKickSelig GroupSapphire StudiosProfitmind
September 2026
web3 + blockchain RobotFac3
A browser concept for the web, Web3 and AI agents, with one set of security rules for all three. I lead product vision, UI direction and community on a team of three. The built-in agent is scripted for now, and a person approves every signature. Entries for the hackathon close Oct 12.
Logo: AI-generated draft.
September 2026
web3 + blockchain Cat in a Box
A relaxing block puzzle made of cats I drew. Drag cat pieces onto an 8x8 grid to clear rows and columns; when a line cuts through a big cat, the leftover cells break into kittens. I designed the game, drew the art and built it in Godot with AI help. It is a signed Android test build, not on a store yet.
September 2026
side quests Blender 3D renders
Renders made in Blender: material and lighting studies for brand systems, and the first massing of the booth. Add `img` or `imgs` here as renders are ready.
2026–27
booth design + builds Booth design + builds
The walk-in brand booth: design, materials and build notes as they happen. In progress.
2026–27
booth design + builds NFC cards, then a booth
Tap-to-open business cards first. The long game is a walk-in brand booth.
September 2026
web Websites + CRM with Veruthia
Brand and design from Known, development and security from Veruthia, for contractors. In progress.
September 2026
web Pet wellness launch
A custom Shopify theme built around one flagship product, a daily food topper for dogs. In progress.
September 2026
web Strategist website
A brand-led 2026 website for a growth and exit strategist. In progress.
2026
product design Quote On
An Android app where a tradie talks through a job and gets a priced quote draft in minutes. I designed the flows, the AI chat behaviour, 50 screens and the starter component set. One guardrail runs through it: with no rate on file, the AI asks. It never guesses a price.
Sample job, customer and figures.
2025–26
research Profitmind
UX and AI research for a platform that tells retailers what to stock and how to price it. The AI found the money; buyers could not see why, so they did not act. I ran friction workshops and prompt research, then led a redesign around three ranked actions with the reason for each. The case-study screens are redrawn with sample data.
2024–25
product design Sapphire Studios
One portal for a creator agency, an official TikTok Marketing Partner: casting, campaigns, scripts and payments in one place. I led design for the agency portal, the creator portal, the shared style guide and the v2 login.
Sample data on the screens.
Contract
research Legacy courseware turnaround
UX research across three learning platforms for a major education publisher, name withheld. Interviews, usability tests and accessibility audits, then the scorecard leadership used to track it. Eight clicks to open an eBook became two, and the usability score the scorecard tracks went from 40 to 72.
Real figures. Company and product names withheld.
2023–24
brand Neutrogena.com rebrand
Lead designer for the NTG.com rebrand at Kenvue: creative direction, e-commerce and the design system, built to ADA and North American brand standards.
2022–23
brand Ad-platform style guides
Motion, icons and templates for Bath & Body Works email, social and landing pages, plus brand guides for Conversant and AdParlor.
2022
research Selig Sealing UX audit
A page-by-page audit of a 130-year-old manufacturer's lead-generation site: 31 findings, 12 high priority, ranked so the client could hand them straight to developers. I also built a reusable audit kit in Figma.
2020–22
brand Salon pro campaigns
Art direction, email and motion for SalonCentric (L'Oréal USA): emails, web, social, decks and motion for the professional salon market, tuned with analytics.
2017–20
brand Beauty email + landing pages
Email, landing pages and social for Estée Lauder, Clinique and FoodKick brand redesigns and seasonal campaigns.
Nothing with that tag yet.